In the early 1970s the major Yosemite climbing proving ground was an area called the Nabisco Wall, a series of vertical cracks that would have been impossible to climb before the invention of hexes. But what Bachar brought to Yosemite – and to climbing – was a fitness ethos that would herald today’s gym-rat climbing culture. Nobody in the climbing world was even close to Bachar and Kauk at the time, nobody was studying the sport the way they were. And over the coming decades Bachar would co-found a climbing shoe company and solo up to 5.13a. Bachar told Rock and Ice that he only made eight thousand dollars when others grabbed more and made more.