“Black Lives Matter is a people’s movement,” according to an NYC-based former manager who asked not to be named for fear of reprisal from Cha Cha Matcha’s owners. Sandelman and Morton, 27 and 28, debuted the first location of Cha Cha Matcha on Soho’s Broome Street in 2016. Cha Cha Matcha is not the first company to be accused of emphasizing applicants’ physical appearances during hiring processes. At Cha Cha Matcha, the company’s alleged obsession with image to the detriment of employee well-being went beyond staffing, though. Under the new program, participants in the loyalty program could still receive free drinks and food from Cha Cha Matcha stores, but limits were placed on the sizes of their orders.