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The Trouble With Bike (and All Outdoor) Apparel

The Trouble With Bike (and All Outdoor) Apparel

“You hear a lot from the industry around sustainability like ‘we’re thinking about doing this or we’re working on it or we’re researching it or whatever.’ That’s a cop out, frankly.”—Brad Sheehan, CEO and designer of Velocio apparel. In a short documentary, bike apparel brand Velocio explains why the apparel industry is already way behind the 8-ball when it comes to sustainability (waste, primarily). Not planning to do, or considering, but actually doing. For Velocio, that means slowing down, making fewer products, using longer-lasting materials to combat fast fashion, shipping things at a slower, less carbon intensive pace. ADVERTISEMENTWe’ve long trumpeted the mantra: Own fewer, better things.

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At Welcome Wonderings, we want to promote an enriching lifestyle of traveling. We believe everyone should experience the wonders of the world and we provide articles to help guide you along your adventures.


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