(We also love their facemasks—your author is wearing one right now as he types this in his office…er, coffee shop). Everything feels well thought out, their apparel is clearly built to last, and their cycling accessories are burly but also elegant. Kitsbow also makes about half of their products in the USA. Limited SKUs, limited inventory, limited waste. It’s a great look into how a quality outdoor apparel maker can do things differently, and not be consumed with growth for growth’s sake.